January 13, 2025
The U.S. Supreme Court declined Monday to assess the certification of an enormous class of businesses that social media colossus Meta Platforms allegedly defrauded by inflating the reach of Facebook and Instagram advertisements, upping the odds of a major payout in the closely watched case.
In an order list, the high court said it won’t review a Ninth Circuit opinion that allowed a supersize cluster of companies to seek damages in what Meta has called “one of the largest fraud classes in the Ninth Circuit’s history, encompassing millions of diverse advertisers.”
Some advertisers contend Meta scammed them with bogus boasts about the “potential reach” of advertisements. Meta purported to quantify that reach by citing the number of individual users in an ad’s target audience, but the number it cited actually reflected accounts — a much larger category that includes duplicate or phony profiles, such as those for automated bots.
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The plaintiffs are represented by Cohen Milstein Sellers & Toll PLLC and the Law Offices of Charles Reichmann.
Read High Court Won’t Scrutinize Huge Class Of Meta Advertisers.